Bally's DNA

OLD CHARACTERS DNA
Previously DNA was a self contain brand, involving characters that were featured heavily in our brands.

RESEARCH AND MOODBOARD
Jumping for the DNA idea, we looked a the structure and various components that make up a strand of DNA itself.

FIRST APPROACH
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FURTHER EXPLORATION
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FURTHER EXPLORATION
After some exploration for the different values, we applied them to the each poster. Also, a two-color background was added to make the shapes pop more but keeping the red in the bottom of the poster to always maintain our logo on red.

FINAL VERSION
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Application and Merch